Each bottle of Bluebird Botanicals CBD oil comes with a precise dropper, making it easy to measure your exact serving size and adjust it according to your body’s needs. This also allows you to easily combine the CBD oil with any other CBD product to introduce more variety and enrich your daily CBD experience. You can try the Classic Hemp oil alongside any CBD edible or right before your CBD vape for a synergistic effect.
CBD—or cannabidiol—is a type of cannabinoid, a family of molecules typically associated with marijuana, but in fact, also found in other plants and even humans (in us, they’re called endocannabinoids). There are hundreds of different cannabinoids in marijuana. The best known is tetrahydrocannabinol, or THC, a chemical in marijuana that targets and binds to certain receptors in the brain to give you a high. CBD is non-psychoactive and non-addictive, and it seems to bind to multiple target sites, thereby affecting a range of systems throughout the body.
If you haven’t been bombarded with CBD marketing or raves about it from friends, get ready. This extract—which comes from either marijuana or its industrial cousin, hemp—is popping up everywhere. There are CBD capsules, tinctures, and liquids for vaping plus CBD-infused lotions, beauty products, snacks, coffee, and even vaginal suppositories. Already some 1,000 brands of CBD products are available in stores—and online in states that don’t have lenient cannabis laws. This is a tiny fraction of what’s to come: The CBD market is poised to exceed $1 billion by 2020, per the Chicago-based research firm Brightfield Group.

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When looking at isolate, it is important to verify the purity. While many are in the 99.9+% range with no identifiable amounts of THC, there are lower purity ones (such as 99.5% or lower) that may still have trace amounts that show up on the labs. This small amount is typically negligible, and is nowhere near the amount usually found in full spectrum products. But it’s still something to be aware of for those seeking the purest they can find.


Keep in mind, too, that CBD product companies use different CBD sources, extraction methods and production techniques – and not all resulting products are created equal. You'll have to do your own research to determine which companies you're willing to trust, Asquith says. Plus, how the products are packaged and consumed – be they in oils, creams or capsules – affect how they're absorbed in the body. Edibles, for example, are well-absorbed, while oils taken under the tongue are "baloney," Tishler says. And of course, salespeople at herb shops don't have the same mission, knowledge, training or oversight as physicians and pharmacists. "We have spent the last 100 years or so developing the pharmaceutical system because it works," Tishler says.
Considered the most scientific method this is also among the cleanest techniques of extraction. Referred to as sub-critical or super critical CO² method, it uses carbon dioxide under different pressures to extract the medicinal oil. This is among the most expensive techniques of extraction due to use of hi-tech equipment that can be operated by trained personnel only. The advantage of this technique is that the end product is the purest form of CBD oil which is highly potent and free of chlorophyll. However if the heat used during extraction is too high it can damage terpenes in the oil that have therapeutic benefits and provide flavor and essence to the oil strain.

Buying online is less reliable still because there’s no regulation or standardization. What you see on the label may not be what you are getting. A 2017 study in JAMA found that of the 84 CBD products researchers bought online, 43% had more CBD than indicated, while 26% had less, and some had unexpected THC. “There’s a 75% chance of getting a product where the CBD is mislabeled,” says Marcu, one of the study’s coauthors.


Answering the question “what is CBD oil” would be incomplete without mentioning the many CBD oil benefits. In addition to positively affecting the endocannabinoid system, CBD has been the focus of more than 23,000 published studies about cannabinoids in relation to various medical indications including anxiety, epilepsy, inflammation, cancer and chronic pain to name few. You can even find CBD for pets that is specially formulated to safely allow your pets to experience the natural benefits of CBD. For a more comprehensive look at these and other studies, visit our medical research and education page. Stay up-to-date on the latest developments in CBD and cannabis in our medical marijuana news section.
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